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Cookie Policy
Last updated: July 18, 2026
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help sites remember your preferences, keep you logged in, and understand how visitors use the site.
This policy explains what cookies Express Tools uses on expresstools.com, why we use them, and how you can control them. For broader privacy information, see our Privacy Policy.
Your Cookie Choices
You are in control.
When you first visit our site, a consent banner lets you choose which cookie categories to allow. You can accept all, accept only necessary cookies, or set preferences by category.
Your choice is saved for 12 months. You can update it at any time by clearing your browser cookies or contacting us at privacy@expresstools.com.
Global Privacy Control (GPC)
We respect GPC browser signals. If your browser or extension sends a GPC opt-out signal, we treat it as a request to opt out of cookies that constitute “selling” or “sharing” personal data under California and other state privacy laws (analytics, marketing, and B2B identification cookies).
1. Strictly Necessary Cookies
These cookies are required for the site to function. They cannot be disabled because they enable core functionality such as your shopping cart, account login, and secure checkout. They do not track your browsing activity for marketing purposes.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| session_id / BCSESS | BigCommerce | Maintains your shopping session and cart state across page loads. | Session |
| SHOP_SESSION_TOKEN | BigCommerce | Authenticates your customer account login. | 30 days |
| ET_CART | Express Tools | Stores your shopping cart so it persists between visits. | 30 days |
| et_consent | Express Tools | Records your cookie consent preferences so we do not ask again. | 12 months |
| __stripe_mid / __stripe_sid | Stripe | Fraud detection and secure payment processing. Required for checkout. | 1 year / session |
2. Functional Cookies
These cookies improve your experience by remembering your preferences and recently viewed products. Disabling them will not break the site but you may lose personalization features.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| et_recently_viewed | Express Tools | Remembers recently viewed products to show them in the sidebar. | 30 days |
| et_wishlist | Express Tools | Saves items you have added to your wishlist. | 90 days |
3. Analytics Cookies
Analytics cookies help us understand how visitors use the site — which pages are most visited, how long people stay, and where they come from. This data is aggregated and used to improve our product selection and user experience. These cookies are only loaded after you grant consent (unless your browser signals a GPC opt-out).
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_XXXXXXXX | Google Analytics 4 | Tracks page views, session duration, navigation paths, and referral source to help us understand and improve the site. | 2 years |
| _gid | Google Analytics 4 | Distinguishes unique users for analytics reporting. | 24 hours |
| posthog_distinct_id / ph_* | PostHog | Product analytics: tracks feature usage and user flows to help improve the site experience. | 1 year |
You can opt out of Google Analytics at any time using the Google Analytics Opt-out Browser Add-on ↗.
4. Marketing & B2B Identification Cookies
Marketing cookies enable targeted advertising and retargeting. B2B identification cookies help us identify the company a visitor works for so we can follow up with relevant offers. These are only loaded with your consent and will not fire if your browser sends a GPC signal.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp, _fbc | Meta (Facebook) | Tracks conversions from Facebook ads and enables retargeting. Only loaded when Meta Pixel is active. | 3 months |
| reb2b_uid | RB2B | Identifies the company associated with a visitor's IP address for B2B sales outreach. | Session / 1 year |
Managing Cookies in Your Browser
You can control or delete cookies directly in your browser settings. Here are links to guidance for common browsers:
Note: disabling strictly necessary cookies will prevent checkout, cart, and login from functioning.
Third-Party Opt-Out Links
Google Analytics
Opt out of Google Analytics tracking across all sites.
Meta / Facebook Ads
Opt out of interest-based ads on Facebook and Instagram.
RB2B
Opt out of B2B visitor identification.
NAI / DAA opt-out
Opt out of interest-based advertising from NAI member companies.
Changes & Contact
We may update this Cookie Policy as we add or remove services. The “Last updated” date at the top of this page will reflect any changes.
Cookie Questions?
Email: privacy@expresstools.com
Phone: 1-877-866-5721
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